剑桥雅思13Test2阅读P3答案+解析（二）

## 剑桥雅思真题13Test2阅读P3-MAKING THE MOST OF TRENDS答案+解析 **Reading Passage 3, Questions 32-40** 32.D 33.C 34.B 35.A 36.C 37.A 38.B 39.C 40.D 32.It turned the notion that its products could have harmful effects to its own advantage. 答案：D 题目解析：The ME2, introduced in mid- 2008, catered to kids’ huge desire to play video games while countering the negatives, such as associations with lack of exercise and obesity.之所以把所有的四个选项都作为关键词，其实是表明这题最好的做题方式其实是用底下的四个选项去定位，然后一个个看。然后再结合题干，我们看此题题干说的是认为产品会有有害影响，却被反转成有它的优势。这就是我们上题看到的相关内容，对应的是 D。 33.It extended its offering by collaborating with another manufacturer. 答案：C 题目解析：第 5 段第 5 句“In 2006, they teamed up with technology company Apple to launch Nike+, a digital sports kit comprising a sensor that attaches to the running shoe and a wireless receiver that connects to the user’s iPod.”题干说的是它通过与另一制造商合作延伸和拓展了产品，这其实就是当我们看到 Nike 这部分的相关内容所说到的，答案选 C。 34.It implemented an incentive scheme to demonstrate its corporate social responsibility. 答案：B 题目解析：第 4 段第 2 句“With that in mind, Tesco, one of the world’s top five retailers, introduced its Greener Living program, which demonstrates the company’s commitment to protecting the environment by involving consumers in ways that produce tangible results.”题干说的是它通过执行一项鼓励性的政策来证明自己的企业社会责任感。这个内容其实对应的就是说到 Tesco 的环保承诺的部分，所以答案选 B。 35.It discovered that customers had a positive attitude towards dealing with difficult circumstances. 答案：A 题目解析：第 3 段第 5-6 句“Instead, they initiated a consumer-research project which revealed that customers were eager to lift themselves and the country out of tough times. Using these insights, Coach launched the lower-priced…”题干说的是它发现顾客对于处理困境有着积极的态度，这个内容对应的就是在说 Coach 品牌的时候出现的，说这个公司发行顾客都愿意帮助自己和国家度过艰难时期，所以答案选 A。 36.It responded to a growing lifestyle trend in an unrelated product sector. 答案：C 题目解析：第 5 段第 3 句“At first glance, spending resources to incorporate elements of a seemingly irrelevant trend into one’s core offerings sounds like it’s hardly worthwhile. ”题干说它回应了不相关的产品领域的不断增长的生活潮流。其实做了第 30 题我们做出这题并不难，因为定位之处是一样的，定位句中的重点落在在“irrelevant trend”与题干的“unrelated”形成同义替换，所以这里答案是 C。 37.It successfully avoided having to charge its customers less for its core products. 答案：A 题目解析：第 3 段第 3-4 句“The Coach brand had been a symbol of opulence and luxury for nearly 70 years, and the most obvious reaction to the downturn would have been to lower prices. However, that would have risked cheapening the brand’s image.”题干的意思是它成功避免了不得不在核心产品上少收费。这里我们在之前看 Coach 品牌的内容的时候，里面其实就说了没有降低价格，所以选择 A 选项。 38.If there are any trend-related changes impacting on your category, you should 答案：B 题目解析：第 7 段第 1 句“Once you have gained perspective on how trend-related changes in consumer opinions and behaviors impact on your category, you can determine which of our three innovation strategies to pursue. ” 题干说“如果有任何与潮流有关的变化正在影响你的产品，那么……”，根据 trend-related changes 定位到第 7 段开头，后面的内容是你应该觉得我们三个革新策略你选择哪个，所以答案选 B。 39.If a current trend highlights a negative aspect of your category, you should 答案：C 题目解析：第 7 段最后一句“Finally, if aspects of the category clash with undesired outcomes of a trend, such as associations with unhealthy lifestyles, there is an opportunity to counteract those changes by reaffirming the core values of your category.” 题干说的是“若果当今的潮流突出了你产品的负面，那么……”同样，我们做完上题就可以知道这部分的定位其实都是在第 7 段。当看到 undesired outcomes of a trend ，associations with unhealthy lifestyles 时，我们知道答案即将出现，后面说的是有一个通过抵制这些变化与重新申述产品的核心价值的机会， 所以答案选 C。 40.If the consumers' new focus has an increasing lack of connection with your offering, you should 答案：D 题目解析：第 7 段第 3 句“If analysis reveals an increasing disparity between your category and consumers’ new focus, your innovations need to transcend the category to integrate the two worlds. ”题干说的是“如果消费者的新关注点与你的产品之前越来越缺乏关联，那么你……”，同样在第 7 段，这里 an increasing disparity 与题干的 increasing lack of connection 是同义替换，后面说的是你应该融合两个产品的世界，然后去超越，所以答案选 D。